A winegrower’s soul
born in a butcher’s heart
Our story starts in the small village of Castelnau-de-Médoc, in the heart of the Gironde, where Ismaël Lasserre and his wife Amélie live. Butcher by profession and curious by nature, Ismaël purchases the La Mouline estate in Moulis-en-Médoc in 1921. Armed with a meat cleaver in one hand and a bunch of grapes in the other, he transmits both his passions to his only child André.
a man
of success
At his father’s passing in 1927, André Lasserre sells the family butchers. This allows him to focus on the vineyard. Yet in parallel, he launches a wholesale butchery business, honouring his paternal legacy.
This marks the start of prosperity. Charismatic and hardworking, André’s «Pauillac lambs» are served in the greatest restaurants in Paris, Nice and Monaco. As a skilled networker and close to his roots, he is elected mayor of his village. Popular and respected, close to Jacques Chaban-Delmas – mayor of Bordeaux at the time – he remains committed to his constituents until his death in 1955.
Love and family,
life’s driving forces
red Robe
and black robe
Two decades later, a new chapter begins. In 1981, at a time of vine renewals, Jean transfers the estate to Jean-Louis, one of his two sons. Then a business lawyer, Jean-Louis concentrates on the wine-making business, undertaking major refurbishments to modernise the winery, fitting it out with stainless steel tanks. His wife Liliane and their two sons Cédric and Jean-Christophe also help.
A legacy in political
commitments
Cédric Coubris runs the estate for 8 years, but in 2022, just as his grand-father André before him, he decides to answer the call of politics and leaves to pursue other goals.